Case Study

Diesel Power Products

The robust, multi-year partnership that disrupted the online auto industry, stole market share, and delivered profitable growth at scale.

The partnership

General Overiew

The robust, multi-year partnership that disrupted the online auto industry, stole market share, and delivered profitable growth at scale.

0+
0+

years as
partners

0%
0%

increase in
annual revenue

0%
0%

increase in annual
new customers

increase in annual new customers

0%
0%

increase in annual
returning customers

increase in annual returning customers

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That's exactly what we did for our long-time partner, Diesel Power Products.

At Strategy Labs, our goal is simple: help our clients drive sustainable, profitable growth.

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The Process

Here's How we did it:

Paid Media

Managed multi-million dollar budgets across up to five Search and Social platforms, identifying the optimal media mix strategy to drive profitability.

Paid Media

Managed multi-million dollar budgets across up to five Search and Social platforms, identifying the optimal media mix strategy to drive profitability.

Paid Media

Managed multi-million dollar budgets across up to five Search and Social platforms, identifying the optimal media mix strategy to drive profitability.

Over the course of eight years, our partnership and strategy evolved immensely. We started small, tested a lot, and collectively leaned into what worked.

Hover to view 2025 final metrics >

$20M

2018 Revenue

$70M+

2025 Revenue

Click to view 2025 final metrics >

$20M

2018 Revenue

$70M+

2025 Revenue

Hover to view 2025 final metrics >

40K

2018 Customers

140K+

2025 Customers

Click to view 2025 final metrics >

40K

2018 Customers

140K+

2025 Customers

Hover to view 2025 final metrics >

$750K

2018 Ad Spend

$5M+

2025 Ad Spend

Click to view 2025 final metrics >

$750K

2018 Ad Spend

$5M+

2025 Ad Spend

*annual metrics, 2018 vs 2025

The Bottom Line

Growth and Maintaining Profitability

By creating separate campaigns for different margin levels, we prioritized and doubled down on the products and manufacturers that yielded the greatest profit.

With the majority of traffic coming from paid ads, this meant that most users coming to the site were landing on high-margin, high priority products.

The Results

The Data Speaks for Itself

A 199% increase to annual revenue and multiple, consecutive months of record- breaking sales and net profit.

20182020202220242026

*Jan 2018 - Dec 2025

"

"

[Strategy Labs] has done a great job. There's been a lot of hurdles and things that we're working our way around. We appreciate your guys' flexibility and true understanding of margin.

– Head of Operations, Diesel Power Products

Our Mission

Become the agency your CFO LOVES.

As former leaders of in-house marketing departments at big brands, we know something other agencies don't: your business goals should determine your marketing KPIs, not the other way around. Like business consultants who are members of your team, we do more than drive media revenue. We make a real impact on your P&Ls.

What does it feel like to have confidence in your marketing investment?

Strategy Labs brand pattern

Our Mission

Become the agency your CFO LOVES.

As former leaders of in-house marketing departments at big brands, we know something other agencies don't: your business goals should determine your marketing KPIs, not the other way around. Like business consultants who are members of your team, we do more than drive media revenue. We make a real impact on your P&Ls.

What does it feel like to have confidence in your marketing investment?

Strategy Labs brand pattern