So what does "a little lost" actually look like? We started with a refined logo—illustrative agave wrapped in a rustic, stamp-like treatment—plus a brand-new mark for the upstairs speakeasy, The Mezzanine. Interior renderings recreated an open-air street food vibe, mapping everything from paint colors and furniture to plant and decor placement, all wrapped in an inviting blue palette with pops of bright yellow and pink. Underneath sits a refined brand story, messaging pillars, tone of voice guide, and the tagline that ties it together: "Get a little lost at Uno Más." We carried it to every table (and bar stool) with a new menu design, three thoughtfully chosen typefaces, and hand-drawn, pen-and-ink food icons. Then we took it outside—signage, banners, menu boards, one unmissable billboard, and several hand-painted murals inside and out—so the atmosphere greets you long before the chips and salsa do.