custom reporting:
Make smarter, faster data-driven business decisions
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If you’re a business owner or marketer, you probably rely on several tools for pulling essential marketing data. You likely have different ones for different platforms: Ads Manager for Meta, Analytics for Google, Shopify for your website, Klaviyo for your emails… the list goes on.
These are all helpful reporting systems. But what if you need numbers for a specific SKU that Shopify doesn’t calculate for you? What if you want to evaluate audience segments that Meta doesn’t report on? What if a standard metric in one platform isn’t available in another?
As digital marketers, we have more data available to us than ever before. But this flood of information is only helpful if you know how to organize and interpret it. Getting the numbers is easier than ever, but making sense of them to see the bigger picture — how the trends affect your business as a whole — is another beast.
Luckily, there’s Strategy Labs for that. Our custom reporting solutions are the answer to one of the digital marketing industry’s biggest challenges: making data work for you.
Our perspective
Many tech startups and ad agencies claim to have dashboard tools that conveniently present all your data in one place. However, these templated dashboards aren’t tailored to your business’ unique needs.
We know how difficult it is to gather relevant data and insights from agency and platform partners, because we’ve been there. And we got a little frustrated, to be honest. We asked:
Let data lead the way
→ Why are agencies providing numbers without actionable insights?
→ Why don’t agencies view ad performance in the context of clients’ overall business goals?
→ Isn’t that the point of the agency — to help the client drive more profit?
While other agencies get lost in aesthetics, prestige, and their own bottom lines, we do what works for you. And we use data — unbiased performance markers — to get us there.
Up next: regular vs. custom reporting ↓
Wrangle in your wild data
Get boutique agency treatment with big agency expertise. Learn more about our custom reporting services.
Better reports, faster decision making
What does reporting mean in digital marketing?
Let’s back up a minute. Before we can explain custom reporting, we must define what reporting is and why it’s so important to digital marketing.
Reporting translates raw data into insights that drive smart decisions for your brand. It creates clarity from complexity so businesses can develop sound strategies to meet and exceed their goals.
Data is often reported in the form of visualizations and dashboards. On top of making complex data easier to understand, organized visuals empower businesses to make important decisions faster. Add automation and customization to your dashboard, and that decision-making speed increases even more, giving your business a serious competitive advantage.
An everyday example of dashboard automation is right in your car. Imagine manually calculating your average miles per gallon, while driving, to see if and when you need to fill up your tank. This would be difficult to do accurately, time consuming, and distract you from the road. Thankfully, your car dashboard does that work for you and tells you how much farther you can drive before needing more gas.
Similarly, a dashboard of important metrics makes sure your business doesn’t run out of gas.
The Strategy Labs custom reporting difference
Our dedicated Data Team leverages their deep technical expertise to build goal-driven, fully custom reporting solutions. They’re able to integrate, filter and adjust data from multiple sources so client partners can easily access the performance info most relevant to their business all in one place.
The Strategy Labs Data Team also uses automation & AI-driven insights — writing scripts of code, leveraging API integrations, and different AI tools — to drive deeper analysis beyond surface-level numbers.
is set in predefined templates.
pulls data from single platforms (Facebook Ads, Google Ads, etc.).
can only filter your data in certain ways.
can only adjust your metrics in certain ways.
often requires manual exports.
shows basic data trends.
Typical, uncustomized reporting:
is fully tailored to clients’ needs.
integrates multiple platforms.
is filterable and interactive.
provides automated, real-time updates.
allows for advanced segmentation, correlations, and predictive analysis.
custom reporting:
A few of the platforms we’ve integrated include:
Individual platforms don’t know the numbers on your balance sheet. They can’t assess how the data they’re churning out influences your business, or how efficient your marketing is as a whole. But we can.
We use MER, or marketing efficiency ratio, as a custom KPI (key performance indicator) for many of our clients. This metric divides total ad spend by total revenue to measure overall performance. This calculation might sound simple, but often isn’t for many businesses. A client may have multiple revenue sources or want to isolate revenue for a specific collection of products.
Our team can make this process faster, easier to understand, and, importantly, accurate. We integrate the data and create automations that populate a client’s custom, easy-to-read dashboard. And we can do it for MER and other KPIs you may use to measure success.
custom KPIs
Up next: Strategy Labs’ pacing tool ↓
We’ll crunch the numbers and write the code so you don’t have to
Isn’t that a relief?
Saving time & money with Slinky, Strategy Labs’ unique pacing tool
The benefits of data integration & custom reports
Just one example of our Data Team’s work is the creation of a proprietary pacing tool we named Slinky. Transitioning to Slinky lowered our pacing costs by 94%. This is just one example of how customized automation can slash operation expenses.
Slinky also:
updates data every five minutes.
features custom lookback windows.
sends more relevant email alerts.
collapses and expands as you work on it.
This real-time data empowers us to make fast, strategic pivots that optimize sales.
Our Data Team has used Slinky and other custom-made tools to help clients increase their marketing efficiency, pull particular data from multiple sources, and evaluate that data for unique audiences and products. From there, we’ve helped our clients continue to scale their businesses by easily aggregating and analyzing even larger amounts of marketing performance data.
Choose a team that specializes in simplifying complex marketing data