lab notes
the latest:
As performance marketing scientists, we pour over charts and datasets every day to determine how we can efficiently boost our clients’ businesses. While every brand is unique, we’ve noticed some overarching trends after crunching the numbers all these years.
more insights:
Newsflash: Black Friday is no longer just the day after Thanksgiving. It’s now the whole holiday week, sometimes the whole month of November, and often kicking off early in October.
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