As performance marketing scientists, we pour over charts and datasets every day to determine how we can efficiently boost our clients’ businesses. While every brand is unique, we’ve noticed some overarching trends after crunching the numbers all these years.
Newsflash: Black Friday is no longer just the day after Thanksgiving. It’s now the whole holiday week, sometimes the whole month of November, and often kicking off early in October.
If you’re a business owner or marketer, you probably rely on several tools for pulling essential marketing data. You likely have different ones for different platforms: Ads Manager for Meta, Analytics for Google, Shopify for your website, Klaviyo for your emails… the list goes on.
